Social Networks in Business Tourism

Question: Examine about the Social Networks in Business Tourism. Answer: Presentation The task expects to welcome spotlight on the preferences and the burdens of utilizing web based life for promoting explicitly in the travel industry part. Today, deals has become a subject pertinent to social science, numerous examinations have uncovered that the vast majority of purchasing choices might be simply founded on mental reasons as opposed to judicious reasoning, cost and advantages investigation and so on. Explosion of online networking has expanded seriousness in the travel industry. Business openings are more than how the business has reacted however. The travel industry division is simply awakening to the intensity of the web-based social networking. Alongside a PDA, smart English, bling photographs and sharp looking individuals, travel journals have sprung up on each foundation of online networking (Bryman and Bell, 2015). The amazing mix of person to person communication and online life has been the most emotional improvement over ongoing years. Internet based life has been critical as a distinct advantage in any business. Internet based life helps practice person to person communication. Posts by enthusiastic clients gain perceivability by all the offering done to arrange contacts who are fundamentally associates and companions. A solitary post can possibly spread more than a huge number of contacts and even their contact and further on. Individuals may like what they see and basically talk about it or further offer. Online networking additionally gives the important adaptability to impart at individual just as expert levels. The same number of individuals open their pages as business pages where alongside the adaptability to answer casually and act casually proficient advices or recommendations are unreservedly shared, content just as information is shared (Bryman and Bell, 2015). How the travel industry worked before was either out of hazard or carefully on verbal. Inferable from the nonattendance of web, advanced mobile phones, fundamentally the innovation to motivate and impact dynamic in a moment, everything was time bound. The business too took in a similar pace and moved gradually (Lacka and Chong, 2016, p. 83) However as is clear, innovation has surpassed the lives of individuals and the travel industry has still not got a similar pace. This isn't same with the common segments like avionics, lodging industry and so forth. Individuals book tickets in a moment over web and get voyaging. Be that as it may, by what method will the travel industry realize that throughout the following a half year the footfall of individuals could just observe a precarious ascent inferable from magnificent experience a vacation couple had and now their companions are totally mixed to hit the spot with their playmates or families (Zikmund et al. 2013). The travel industry for the most part is as yet stuck on as is situations. Rather than planning to stun the individuals who chose to rush to a region, they just would get ready for the individuals who showed up and doing their transitory best. The methodology could be increasingly arranged. Accept, the travel industry of a specific country is hyperactive on showcasing over internet based life stages and gathers enormous information for investigation. Upon examination, they discovered that there is potential for $14 million as business (Ladkin and Buhalis, 2016, p. 328). There are now immense number of individuals who are keen on an up and coming game going to occur in the nation. They most likely need a push. The travel industry service could begin exercises like web surveying, adverts on pages, turning out TV notice, print notices, opening an opposition to win free tickets and so forth and essentially pick more enthusiasm of individuals (Jackson, 2015). Man wants to primate and understanding that numerous individuals are discussing very similar things entertain himself also. He will discuss it in his companions circle and might be; propel more individuals who were ignorant of the occasion to find it. Most extreme hits, ey eball includes are on the whole information in online life, they would then be focused on and the travel industry would endeavor to bait them to be a piece of the occasion. Aside from this, the same number of footfalls in the nation would be immediate and backhanded resultant of showcasing exercises both via web-based networking media and off it however business in the nation increments with coming of sightseers (Sainaghi et al. 2017, p. 41). This is the intensity of internet based life or advertising on social stages at present age which is still to be tapped by the business (Trochim et al.2015). The greater part of the west have understood the potential and over the previous decade have even received its rewards. TripAdvisor as an association today remains as the universes biggest social travel site. Nonetheless, it didn't mean to wander into the business it is in today in its beginning up days. In the wake of being established, it needed to maintain a business especially on lines of AOL, to turn into a web organization. It confronted colossal issues with financing and considerably after quite a while post opening its entryways for business it had barely made an arrangement (Madi, 2016, p. 627). Likewise with many new companies, it confronted comparative inquiries as to we are doing fine without you, for what reason would it be advisable for me to purchase from you? Sadly the 9/11 occasion turned into a distinct advantage for this association (Sigala, 2017, p. 351). There were part of individuals who were intrigued and even utilized its spurious travel site, the proprietors just decided to utilize the chance. In this way, as destiny would have it and for the most part, inferable from its own undertakings in adjusting to changes, TripAdvisor got one of the early adopters of client produced content. Today TripAdvisor is one site individuals visit before making their voyaging arrangements or in any event, picking a goal for occasion or an eat-out. Quick association of TripAdvisor via web-based networking media and drawing in promoting instruments launch the business to its present position (Jordan et al. 2016). The travel industry faces difficulties as on today on following grounds impalpability of administrations, expanding data just as reliance among various associations to offer extraordinary types of assistance. Nearly everything that should be known is accessible on the web, individuals have expressed encounters of visiting a little shack and how the food was or how wonderful the mood was (Zahra, 2016, p. 4). Data is accessible and intrigued clients simply need to glance around and connect with the accomplished individual who is more than ready to assist. The travel industry gives out recreation, fun, unwinding, delight, harmony or experience. To various individuals various implications. For such an immaterial assistance, incredible encounters a greater amount of which could be discussed to bait clients or sell better post the get-away as informal exchange is a test the business faces without having an astounding stage like online networking (Zhang et al. 2017, p. 231). Individuals can observe each online recordings and try to do very similar things themselves on their visit. Internet based life is valuable for their one of a kind capacity of drawing in clients through definite, pointed, and part produced content, connecting through social communications, and holding them through connection working with other online individuals (Okazaki et al. 2017, p. 111). The travel industry unites individuals simply like web based life and a portion of the top advantages the travel industry segment could pick up are: Better possibility at understanding the client. Online life stages gather information and tune in to the discussions. Along these lines associations can promote the related substance on pages Checking for rivalry All contenders are web based, checking contender action on the web. Significant Intel of whats going on and what isn't going on figures a technique for the associations own showcasing endeavors (Varkaris and Neuhofer, 2017, p. 333). Better association with clients hard selling is a severe no-no however captivating individuals by great substance that supports connection Distinguishing the brand sweethearts individuals who have acknowledged and adored the administrations/item will share the substance made by the association. Particularly in the travel industry, verbal exchange is a key method to get more business (Caron and Light, 2016, p. 33). Conveying great client care instantly responding to questions and arranging issues if any expands perceivability of incredible client care the association brings to the table Certain drawbacks could be: Time concentrated as comprehended, internet based life is intelligent. Internet based life administrators go through practically whole day on different stages and getting watchwords to begin a discussion, redirect it, center around data or acquire more thoughtfulness regarding the substance. This is time locks in. Indeed, even two way cooperations that to answer inquiries occupies time. Two-way cooperations require duty too. Subsequently, engaged workforce to deal with this should be conveyed by associations in the business to screen correspondences over social stages and construct long haul connections (Stewart and Wilson, 2016, p. 641). May be meddling a few people via web-based networking media arrange likewise feel ads as infringement to their protection. Individuals feel that what they do online ought to be their business and they ought not be focused on only for seeing related promoting content. Promoting via web-based networking media exclusively relies upon information gathered. Individuals looking at flight rates over different sites for 2 goals may make them an objective, regardless of which site they visit there might be supported ads of the seen content tailing them and accordingly clients feel perilous to share subtleties (Sano, 2016, p.193). Advertising endeavors are met with sharpness in such cases with this sort of crowd Criticism can't be controlled Sometimes individuals get frightful while giving remarks, miserable clients post pictures of their encounters. Online life needs consistent checking and snappy reactions to kill the impacts Unrivaled adherents the business might be neighborhood with fans who are extremely removed. Directed paid publicizing should be completed by the advertising group to arrive at the genuine clients With everything taken into account, online life permits individuals to talk about their extraordinary just as not very good encounters. Stages, for example, Facebook give moment approaches to contact a large number of individuals, twitter assists word with spreading rapidly, stages, for example, LinkedIn permit

System enhancement Essay Example | Topics and Well Written Essays - 2000 words

Framework improvement - Essay Example re situations when the past ticket is pleasantly recorded, the specialist is even ready to discover investigating orders just as points of interest on the best way to comprehend the customer’s issue. Acceleration engineers are typically the best retreat for the TAC engineer at the same time, given the proportion of heightening people to TAC engineers, a TAC architect will ONLY contact his accelerations when he doesn’t know the appropriate response, or can't find a Cisco record that would unravel his issue and can't locate a comparable past ticket or possibly a past ticket with significant and applicable data. Subject apparatus, in any case, is at the TAC engineers’ removal whenever and promptly accessible with an enormous measure of data. The genuine test is having the option to look for the data you require and have the option to discover the appropriate responses you need on theme in the most brief time conceivable. The objective isn't just to explain a case however to understand it rapidly. Experience has indicated that the more data added to the point database and the shorter the time required to find that data approaches the shorter the goals time. This upgraded the general customer’s involvement in TAC. Now and again, the client is an individual with more experience than the TAC engineer himself yet they despite everything bring in with a firm conviction that their issue will be settled in light of the fact that they realize that a TAC engineer has the assets and will have the option to discover the appropriate response from a past ticket, recorded notification, or an archived bug, all of which dwell on our theme database. Out of the considerable number of assets accessible for TAC engineers there is agreement among TAC engineers that they find a large portion of the solutions to determine their cases from the data found on the point instrument. The objective of this proposition is to make point search a more extravagant device by adding more data to it, subsequently empowering TAC specialists to discover answers for a more extensive range of issues. In view of my examination, research and conversations with different specialists I found that an architect

4 Vital Questions To Ask Before Starting Your SEO Campaign

4 Vital Questions To Ask Before Starting Your SEO Campaign Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!4 Vital Questions To Ask Before Starting SEO CampaignUpdated On 20/04/2018Author : james andersonTopic : SEOShort URL : https://hbb.me/2BoZOBy CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogEvery online business holder aims at getting best possible visibility, brightest of the search page ranking, outnumbering traffic, great conversion, all leading to outshining success. And SEO is the mast that every website-ship uses for smooth and fast flow through the ocean of internet and to be seen properly at every port called search engine.However, the experts believe that even after undergoing all the efficacious search engine optimization methods, sometimes your site lack few vital things that work like hurdles in the path of your online success. And only when you check them out and remove them, your site starts doing well.Here, you’ve some vital questions to ask before you start up with your SEO campaign.Question 1. Is your site crawlable?Answer: Sometimes, you keep moving on with all your SEO practices without checking out whether they are really working or not. First and foremost thing about your site is its crawlability.   If your site cannot be crawled by the search engine spiders, none of your SEO efforts are going to work and there won’t be any success at all.So, this is first thing you need to do, i.e. you need to check out your site whether it is getting crawled by the search engine spiders or not. There have been several such wonderful sites that couldn’t get enough success even after doing every possible thing for success because they are simply not being crawled. This happens when the architecture or the robo settings of your site is preventing the search engines from crawling it.Even your blog can be faced with such kind of trouble, especially when you change your content management system. Better you check out your privacy settings; otherwise youâ €™re going to lose out a lot of potential traffic.USEFUL : 15+ Tips To Increase Your Website Crawl Rate EasilyQuestion 2.   Did you do a really through keyword research?Answer:   Now, this isn’t a joke that you’re grinning out there. It is indeed a serious thing and you need to focus on it well. Some website owners simply pick up any keyword that they have found to be working well for other sites. So a keyword which has been successful for some other site may or may not be equally useful for you. So, instead of going for a hit and trial method, better you go for a through keyword research.Again, a certain set of word that worked well about a few years back may or may not have same power at present. Best is to check out how your targeted searchers are searching the internet through the search engines. Do a thorough keyword research and choose your keywords on the basis of that.READTop 10 Google Reader Alternatives You Can ConsiderQuestion 3. Are you using your keywords? If yes, h ow?Answer: It has been found that some people don’t use their keywords at all whereas some people go for its usage ad nauseam defiling the reputation of their site. Yes, you need to use your keywords in your site content. At least once, if not more than that; best practice is to place your keywords in the headline and in the content.And if you’re one of those SEOs afflicted with keyword affinity, keep in mind that you’re not supposed to use them more than 2% to 3% of the total text.Question 4.   Have you ever considered of linking to yourself?Answer: If you’re thinking that SEO has always been about the back links that you get from other sites, you need to know that internal linking is also a part of SEO. And if you’ve been knowing this and yet been ignorant toward it, you simply need to bid a warm good bye to your ignorance and start linking to yourself. But make sure you dont distract your readers with your linking strategy.Linking to yourself has lots of benefits. First of all, search engines like the sites with internal linking as this makes your site quite search engine friendly. Second, you get the link juice from the page well spread to the other pages linked to which the other pages are linked. Third, this will reduce your bounce rate, which is a positive sign toward the success of your site. Fourth, the chances of conversion will increase as the visitors will spend more time on your site. Fifth, if you have some really good content which is related to your present post but was somehow missed out by the visitors, the content will be utilized. Finally, this will make your site look more directed to the readers and not the search engines which will improve your reputation in the eyes of the search engines.So, simply think of asking these questions to yourself before and consider adding these points to your search engine optimization methods and celebrate the success of your online business.This article is written by Sunny Makkar. He is from SEO Community which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers.

The 14 Universities in the SEC, Southeastern Conference

Greek Mythology By Homer s Odyssey, Iliad And Hesiod s...

Greek mythology as it exists today was a culmination of oral tradition that was part of the early Greek civilization. Different regions of the Greek empire had different heroes with their own traditions, and thus Greek mythology was firmly tied to it geographical location. Geography and physical places helped shape Greek mythology to a large extent. Homer’s Odyssey, Iliad and Hesiod’s Theogony are examples of Greek mythology where the myth is tied with the geographical space. With the mention of place, these poets strive to appeal to as many city-states as possible. Mentioning as many places and incidents occurring in those places made sure that these performances were meaningful to people from any part of Greece. When these epics were written, there was no single common Greek identity. Therefore, places were important to describe and identify the gods and other heroes in different regions and bring them all under a common umbrella. During the time of Homer and Hesiod, Greece was not a unified empire, but it was divided into many city-states. It was also a peninsula surrounded by seas and dotted with many islands. The geography of mountains and jagged coastlines ensured that Greece was divided into many regions that remained as separate places and not as a single country. Homer’s Iliad mentions that even the smallest of Greek provinces took part in the Trojan War. He mentions all these places in an effort to unify all the Greeks and also to take pride in their culture andShow MoreRelatedThe, Tell Me The Deeds Of Golden Aphrodite1307 Words   |  6 Pagesher golden aura, representing her connection with fertility. According to the poet Hesiod, Aphrodite was one of the twelve Olympians. The literal meaning of her name is foam born, as she was born from the sea foam that surrounded the immortal flesh, which was the result of the castration of Kronos (Theogony 190). 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Myth is defined as; a traditional, typically historic story pertaining to mystic beings, descendants, or heroes that serve an essential kind in theRead MoreThe Myths And Rituals At Mycenaean And Minoan Sites1792 Words   |  8 PagesSir Arthur Evans in the twentieth century, helped to explain many existing questions about Homer s epics and provided archaeological evidence for many of the mythological details about gods and heroes. Unfortunately, the evidence about myths and rituals at Mycenaean and Minoan sites is entirely monumental, as the Linear B script was used mainly to record inventories, although certain names of gods and heroes have been tentatively identified. 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Greek Mythology has been known to be one of the footprints left by the civilization of ancient Greece to our history and these mythology somehow shed a light to the culture, life style, religion and history of ancient Greece since the mythology were the primary basis of theRead MoreGreek Mythology8088 Words   |  33 PagesGreek  Mythology   I   INTRODUCTION   Temple  of  Apollo  at  Didyma   The  Greeks  built  the  Temple  of  Apollo  at  Didyma,  Turkey  (about  300  bc).  The  temple  supposedly  housed  an  oracle   who  foretold  the  future  to  those  seeking  knowledge.  The  predictions  of  the  oracles,  delivered  in  the  form  of  riddles,   often  brought  unexpected  results  to  the  seeker.  With  Ionic  columns  reaching  19.5  m  (64  ft)  high,  these  ruins   suggest  the  former  grandeur  of  the  ancient  temple.   Bernard  Cox/Bridgeman  Art  Library,  London/New  York   Read MoreEssay on Mythology1840 Words   |  8 PagesMythology The origin of the universe can be explained by modern astronomers and astrophysicists, while archaeologists and historians try to clarify the origin of human societies. In the distant past, however, before any sciences existed, the beginnings of the world and of society were explained by MYTHOLOGY. The dictionary defines mythology as the myths dealing with the gods, demigods, and legendary heroes of a particular people. The word myth is often mistakenly understood to

Disgust and Juror Decision-Making Essay - 980 Words

Jurors’ decisions are affected by emotions and other unspoken thoughts/feelings. Previous research has shown that people make decisions on â€Å"quick gut feelings.† The goal of this study is to see if a disgusting stimulus will have an influence on juror decision-making. The research was concerned with the decision-making question of whether or not jurors’ disgust and gut-feeling judgment towards the defendant are key elements in legal settings. This decision will be due to a â€Å"quick gut feeling† of disgust either attributed or not attributed to the criminal (Schnall, Haidt, Clore Jordan, 2008). Haidt (1997) suggested that facial expressions used to reject physically disgusting things are also used to reject certain kinds of socially†¦show more content†¦More than any other emotion, disgust feels like a â€Å"gut† feeling and because of its link to nausea, disgust may be the most effective emotion at triggering the gastro-enteric nerv ous system. Schnall, Haidt, Clore, Jordan (2008) performed four studies involving four different ways of inducing disgust and found a causal relationship between feelings of disgust and moral condemnation. Like previous research, this study showed that there is a relationship between disgust and moral judgment. Moral judgment and reasoning are important for the evaluations people make about a situation in certain cultures. Feelings of disgust cause individuals to make harsher decisions even if the decision has nothing to do with what originally disgusted them. Disgust is thought to have an effect on decision-making. Disgust and decision making has been researched as how disgust affects moral decisions (Schnall, Haidt, Clore, Jordan, 2008). These studies indicate that disgust associated with the defendant can affect one’s judgment of the person’s character. Jones and Fitness (2008) showed that people who were exposed to descriptions of criminal behavior displayed feel ings of disgust. 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Throughout the paper I willRead MoreThe Issue Of Wrongful Conviction1746 Words   |  7 Pagesquestioning—Henry blamed them for making the entire thing up—jurors shook their heads in disgust. Finally at 2010 Henry was eventually reached a denouement to his problem. In October 2010, an end to the dilemma: the B.C. Court of Appeal absolved Henry, holding that no appropriately educated jury could sensibly have rendered a liable decision on any of the counts. The lineup photograph—demonstrating the strangle hold and significantly more—played a key part in the court s decision with respect to taintedRead MoreThe Rise and Fall of Jimmy Hoffa Essay3172 Words   |  13 PagesTeamsters, since their foundation, had been continually investigated for illegal activities ranging from assaults and battery to misuse of funds from its members. As it became evident that Beck would no longer be head of the Teamsters, Hoffa took more decisions into his own hand and took a more commanding role as vice president of the Teamsters. Hoffa continued to work incessantly at improving the Teamsters image and reputation. He respected few people but always maintained a high image for the TeamstersRead MoreEthical Decision Making and Behavior13474 Words   |  54 Pages7 Ethical Decision Making and Behavior As we practice resolving dilemmas we find ethics to be less a goal than a pathway, less a destination than a trip, less an inoculation than a process. —Ethicist Rushworth Kidder WHAT’S AHEAD This chapter surveys the components of ethical behavior—moral sensitivity, moral judgment, moral motivation, and moral character—and introduces systematic approaches to ethical problem solving. We’ll take a look at four decision-making formats: Kidder’s ethical checkpointsRead MorePolitical Philosophy and Plato Essay9254 Words   |  38 PagesGood. 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Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPreface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and

Advanced Risk and Uncertainty Management Tunnel Boring Machine

Question: Dicuss about the Advanced Risk and Uncertainty Management for Tunnel Boring Machine. Answer: Probability of choosing Tunnel Boring Machine is 0.5 and probability of choosing Drill and Blast method is 0.5. Probability of the ground being unstable is 0.33. Therefore, the probability of choosing the Tunnel Boring Machine and the ground is unstable is 0.5 * 0.33 = 0.165 The estimated construction cost for this combination (combination 1) is $300000000 * 0.165 = $ 49500000. Estimated construction time in months = 45* 0.165 = 7.425 months Probability of ground being stable is 0.67. Probability of ground being consistent = 0.15. Probability of choosing a stable and consistent ground under the method of Tunnel Boring Machine (combination 2) = 0.5* 0.67 * 0.15 = 0.05025 Estimated cost of construction is $ 230000000 * 0.05025= $11557500 Estimated time in months = 34 * 0.05025 = 1.7085 Probability of the ground being significant water ingress is 0.3. Probability of choosing Tunnel Boring Machine construction for stable ground and significant water ingress (combination 3) = 0.5 *0.67 * 0.3 = 0.1005 Estimated cost for the construction is $ 250000000 * 0.1005 = $25125000 Estimated time in months is 40 * 0.1005 = 4.02 Probability of the ground being dry but utilities obstacles is 0.55 Probability of choosing Tunnel Boring Machine construction for stable ground and dry but utilities obstacles (combination 4) is 0.5 * 0.67 * 0.55 = 0.18425 Estimated construction cost = 0.18425 * $250000000 = $ 46062500 Estimated time of construction in months = 0.18425 * 40 = 7.37 Probability of choosing Drill and Blast = 0.5 Probability of choosing unstable ground = 0.33 Probability of choosing Drill and Blast and unstable ground (combination 5) = 0.5 * 0.33 = 0.165 Estimated construction cost = $280000000 * 0.165 = $46200000 Estimated construction time = 42 * 0.165 = 6.93 Probability of stable ground = 0.67 Probability of choosing consistent ground under stable ground and Drill and Blast (combination 6) = 0.15 * 0.67 * 0.5 = 0.05025 Estimated construction cost = $200000000 * 0.05025 = $10050000 Estimated construction time in months = 40 * 0.05025 = 2.01 Probability of significant water ingress under stable ground and Drill and Blast (combination 7) = 0.5 * 0.67 * 0.3 = 0.1005 Estimated construction cost = $240000000 * 0.1005=$24120000 Estimated construction time in months = 47* 0.1005 = 4.7235 Probability of choosing dry but utilities obstacles under stable ground and Drill and Blast (combination 8) = 0.5* 067 * 0.55 = 0.18425 Estimated construction cost = $230000000 * 0.18425 = $ 42377500 Estimated construction time = 48* 0.18425 = 8.844 It was seen that combination 2; i.e. choosing the process of Tunnel Boring Machine construction under the variable stable ground and consistent ground would take minimum time to complete the task. The task would be completed in 1.7085 months. This process takes the lowest time. The cost for this process is $11557500, which is the second least construction cost among all the given processes. Thus, it is best to choose this process for construction. Total cost estimate of the project is $47 M. Four work packages were identified for the project. The estimated cost for work project 1 is $7.50 M. The estimated cost for work package 2 is $ 18.00M. The estimated cost for work package 3 is $20.17M and the estimated cost for work package 4 is $4.33 M. The estimates cost for each package is computed by the formula (low + (4 * Most likely) + High) /6. The sum of Estimated cost for all the four packages was found to be $50 M. It was found that the risk involved to complete this project was $%0 M - $47 M = $3 M. The expected cost of the project is $56M. Its standard deviation is $16 M. The probability that the project cost would be over $75M is given as follows. The z score of the project cost is (75 - 56) / 16 = 1.1875 The value of P(X 1.1875) = 0.882485 The probability that the cost of the project would be over $75 M is given by 1 - P(X 1.1875) = 1- 0.882485 = 0.117515 The project would be delayed with a probability of 67%; i.e. 0.67 The P(X Z) = 0.439913 P(X Z) = 1- 0.439913 = 0.560087 The cost of the project in this would be (0.560087 * 16) + 56 = $64.96 The overall risk of the project would be $64.96 - $56 = $8.96.

Dubai Refreshments Company

Profile Dubai Refreshments Company (DRC) was established in 1959 in the United Arab Emirates (UAE) refreshment industry. The firm is headquartered at Dubai in the UAE. Initially, the firm operated as a limited liability company. However, it was later restructured into a Public Shareholding Company in 1994 (Dubai Refreshments 2013). Over the years, the firm has managed to attain an optimal market position in the UAE.Advertising We will write a custom research paper sample on Dubai Refreshments Company specifically for you for only $16.05 $11/page Learn More Its operations entail production, canning, bottling, and distribution of different soft drinks and beverage products. Some of the branded soft drink products that the firm deals with include Pepsi Diet, Mirinda Green Apple, Mirinda Citrus, Pepsi Max, Mirinda Vit C, 7up Free, Pepsi, Shani, and Mountain Dew. The firm also markets different evervess brands [non-carbonated soft drinks], which include Lipto n Ice and Lipton Ice Tea. The firm also deals with different brands of drinking water under the Aquafina brand name. Mission and vision statement DRC’s intends to position itself as the leading beverage company in the Gulf region. In a bid to achieve this mission, the firm is focused at developing a strong human capital, effective tools, and solid systems. Objectives DRC intends to achieve the following objectives in the course of its operation. To position itself as the market leader in the UAE soft drink industry. The firm intends to achieve this objective by investing in market growth strategies. To supply customers in the UAE with safe, healthy, and high quality soft drinks and beverages To develop a strong relationship amongst its clients and the employees Strategies The success of businesses is dependent on the type and quality of strategies that an organisation has implemented. An organisation can adopt three main levels of strategies and they include corporate, busi ness, and functional level strategies. Dubai Refreshments has integrated the three levels of strategies as illustrated herein. Corporate-level strategies Corporate level strategies are aimed at developing a comprehensive definition of the business undertakings of an organisation. The corporate strategies are formulated in such a way that they contribute towards the improvement of the product lines and the business units of an organisation (Goold et al., 1994). An organisation can adopt a number of corporate level strategies and some of these strategies include formation of mergers and acquisitions, creation of new business units, establishment of new plants or product lines, divesting some business units, and formation of joint ventures.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the course of its operation, Dubai Refreshment Company has incorporated a number of corporate l evel strategies. One of these strategies includes the formation of merger and acquisition. In 2003, the firm acquired 7 Up from the National Refreshment Company. The firm incurred $ 18 million during the acquisition. The acquisition has played a critical role in promoting the firm’s performance. For example, the acquisition led to improvement in the company’s level of profit from Dh 15.9 million in 2002 to Dh 22.9 million in 2003 (Nair, 2004). Moreover, the company’s market share increased from 46% to 65%, which represents a significant growth. The firm’s growth has also emanated from the recognition of the importance of market growth. Consequently, the firm is committed towards establishing new plants in different parts of the UAE. In 2010, the firm announced its plan to establish a new state-of-the-art production facility that will be located at Dubai Investment Park (Zawya, 2010). The new facility will be the biggest in distribution outlet in the MENA region. Therefore, the facility will enhance the firm’s effectiveness in distributing its products to local and international customers. The firm adopted this strategy in an effort to serve its growing number of local and international customers. The firm has also adopted diversification strategy as one of its corporate level strategies as evidenced by the broad product portfolio that the firm has developed over the years. Business level strategies These strategies outline how an organisation intends to compete. Business level strategies are applied to a particular product line or business unit. Therefore, they outline that a particular product line will attain competitive advantage in its market. Some of the strategies that an organisation can adopt in this level include advertising, research and development, new product development, equipment and facilities acquisition, and product changes amongst others. Dubai Refreshment Company is committed towards achieving market domin ance. Consequently, the firm has adopted the Integrated Marketing Communication concept in an effort to create sufficient market awareness regarding its products. For example, after acquiring 7 Up, the firm invested in an aggressive integrated marketing campaign, which played a critical role in promoting the beverage’s market position. Currently, 7 Up is ranked second in the soft drinks in the Northern Emirates, Dubai, and Sharjah. The firm’s business level strategies also entail investing in new technologies. In 2005, the firm invested a substantial amount in an effort to improve its operating systems. Some of the technologies that the firm integrated include handheld terminals for sales and ERP implementations. Moreover, the firm also improved its infrastructure by establishing a new logistics and distribution facility at Sharjah. DRC has adopted the concept of new product development and continuous improvement.Advertising We will write a custom research paper s ample on Dubai Refreshments Company specifically for you for only $16.05 $11/page Learn More Functional level strategies These strategies outline how an organisation intends to augment the business level strategies. The functional strategies relate to the various functional departments in a particular business unit. Some of these departments relate to research and development, manufacturing, marketing, and finance. In the course of its operation, DRC has established a number of functional units. The firm’s operations are divided into a number of departments, which include human resources, operations, finance, procurement, sales, Information Communication Technology, legal, and the projects’ departments. The company has outlined the roles and responsibilities of every department in an effort to achieve the desired level of synergy. Business environment The above objectives and strategies align effectively with the external and internal business environments. For example, the corporate level strategies adopted have enabled the firm to achieve high growth. As a result, the firm is in a position to deal with competition that is increasingly becoming intense. On the other hand, the adoption of business level strategies such ad advertising has enabled the firm to achieve economies of scale. The firm has been in a position to create sufficient awareness regarding its products and services to a large number of customers hence developing a high level of customer loyalty. The functional level objectives and strategies have played a critical role in improving the firm’s ability to deliver value to its clients by developing an effective value chain. By adopting the concept of new product development, the firm has aligned its operation with the changing consumer tastes and preferences. Consequently, the firm has developed a high level of customer loyalty. Corporate Governance The firm appreciates the importance of effective cor porate governance in its success. Consequently, the firm has adopted a number of corporate governance strategies. One of these strategies includes providing full disclosure of its operations to the employees and other clients. For example, the firm discloses the reports by the Board of Directors and annual reports. These reports are issued to the public in an effort to develop a high level of transparency. Board of Directors The firm’s Board of Directors include Mr. Muhannad Saif Abdul Rahman Al Ashram Mr. Mana Mohammed S. Al Mulla-Managing Director Mr. Mohammed AbdulAziz Al Owais-Director Mr. Ibrahim AbdulRazaq Mohad Ustadi-Director Mr. Ahmad Bin Eisa Al Serkal, Chairman Mr. Muhammad Hadi Ahmed Al Hussain- Director Bin Abdullatif Al Serkal (Dubai Refreshments, 2013). The various board members play a critical role in the operation of the firm, which arises from the view that they have developed varying level of relationships with other external stakeholders. As a result, th e board members enable the firm to develop a strong connection with the other stakeholders. The board of directors has a voting right on some strategic issues affecting the firm. However, the board of directors does not hold shares in the company and this decision is informed by the need to eliminate conflict of interest.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the board members have vast knowledge and experience on various business issues. The board members advise the firm’s top management on various strategic management issues such as acquisition, research, and coupled with how to achieve the desired level of growth. However, there is complete separation of power between the top management and the board members. The top managers have the discretion to implement the recommendations proposed by the board members. Thus, they do not merely rubber-stamp the top management’s proposals. Top Management In addition to the board of directors, the company’s corporate governance structure is comprised of a number of top managers who include Mr. Tarek Elsakka – The General Manager Neeraj Vohra- Chief Financial Officer Wael Nehme-Assistant General Manager Sherif ElMeligy – Director and Manager of Marketing and Sales (Dubai Refreshments, 2013) The top management has been very effective with regard to strat egic management. Consequently, they have assisted the firm in formulating and implementing different corporate, business, and functional strategies. The strategies formulated by the top managers have played a critical role in enhancing the firm’s ability to deal with changes emanating from the external business environment. For example, the managers have assisted the firm to acquire other firms successfully. The top management team has implemented the concept of social corporate responsibly, which has enabled the firm to operate in a social responsible manner. The top managers have sufficient knowledge in different fields such as accounting, finance, marketing, procurement, human resource, and sales. All the above managers have held their current position for over 3 years. Analysis of the external environment Opportunities Political stability – Firms operating in the UAE soft drink and beverage industry are experiencing a supportive business environment due to the eff ective legal system in the country. The country is characterised by a relatively low level of political instability. Consequently, firms such as DRC can expand their operations in different parts of the UAE by establishing retail outlets. Health conscious characteristics of consumers – Consumers are increasingly becoming health conscious in their consumption process, which presents an opportunity for DRC to produce and market high quality and healthy beverage products. The UAE is experiencing an increment in demand for organic food and soft drink products. By investing in the production of such soft drinks, DRC will be in a position to attract health conscious consumers. Threats Regulations – The firm might experience a challenge in maximising its sales revenue if the UAE government institutes price controls on basic food and beverage products. The UAE government has adopted a fixed exchange rate regime by pegging its currency on the US dollar (International Business Publications, 2012). Consequently, the country does not have sufficient control over its monetary policy. For example, the country may not be in a position to cope with inflationary pressures that might occur, which presents a major challenge to the firm’s competitiveness. PESTLE analysis Politico-legal – The UAE has formulated broad intellectual property rights rules and regulations such as patents, copyrights, and trademark laws. These laws have led to the creation of an environment suitable for research and development. The country has adopted an effective governance structure, hence enhancing its relationship with other economies. Economic – the UAE has a relatively high Gross Domestic Product compared to other countries in the Gulf region. Thus, the consumers’ purchasing power is relatively high. Social-cultural analysis – the UAE has experienced a rampant social transformation with regard to consumption of soft drinks. This change has ari sen from the high temperatures that characterise the country. Consequently, consumers prefer taking soft drinks in order to quench their thirst. Technological analysis – the high rate of investment in research and development has led to the emergence of different technologies. Some of these technologies relate to e-commerce and social networks. Moreover, consumers have appreciated the emerging technologies in their purchasing process. In a bid to remain competitive, businesses are forced to integrate the emerging technologies in their operation. Environmental analysis – The UAE government is conscious of the environmental issues. Consequently, businesses are required to operate in an environmentally responsible manner in order to minimise the occurrence of climate change. The above forces differ from one country to another as every country is characterised by different conditions and situations. Reference List Dubai Refreshments. (2013). Company Overview. Retrieved f rom http://pepsidrc.com/who-we-are/ Goold, M., Campell, A., Alexander, M. (1994). Corporate-Level Strategy: Creating  Value in the Multibusiness Company. Hoboken, NJ: Wiley. International Business Publications. (2012). Dubai Company Laws and Regulations  Handbook. Washington, DC: International Business Publications, 2012. Nair, M. (2004). Dubai Refreshments posts Dh22.9m profit. Web. Zawya. (2010). Dubai Refreshments Company to build AED 400 million soft drinks  factory at Dubai Investments Park. Retrieved from https://www.zawya.com/mena/en/ This research paper on Dubai Refreshments Company was written and submitted by user Libby Pennington to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

SEO Content Strategy How to Skyrocket Your Traffic By 594%

SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends. SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends.