Rhetorical Strategies for Distinct Image Ads in Same Product Essay Example for Free

Rhetorical Strategies for Distinct Image Ads in Same Product Essay Rhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences. The first ad analyzed is an ad for the Witinauer Watch in Essence Magazine, which displays a young woman in her late 20s holding a Witinauer Watch. The color of the background of the Witinauer Watch ad is black. The woman’s face occupies almost the entire upper right corner of the ad. Half of her face is showing, from the lower half of her nose to her chin. A light comes from the upper right onto her face, shadowing a small section below her nose and lips. Her neck is in darkness. She has a slightly parted mouth with bright red glossy lips. Exposed are her last three fingers of the right hand, which have finger nails the same red color as the lips. Those three fingers stick out from the darkness holding onto the top watch links of the Wittnuer Watch next to the right corner of her mouth. The watch is in front of the background. The color of the watch is silver, and its shape is elliptical. Around the watch face and links appear to be diamonds. The shapes of the diamonds which stand for the numbers of time on the watch face are similar to a parallelogram. The word â€Å"WITTNAUER† and a straight line with a small â€Å"w† in the middle are on the upper middle of the dial, and the word â€Å"SWISS† is located to the middle bottom of the dial. Th ere are words â€Å"Into the Night† with white color and Times New Roman font in front of the shadow of her lips. On the right side bottom there is the logo â€Å"WITTNAUER† in yellow, Times New Roman font and Calibri font for the word â€Å"SWISS.† In front of the background, on the left side bottom there are two jewelry company names: Zales and Gordon’s Jewelers. Their websites are also listed. On the left side of the ad, in a vertical direction, are the identifier and the watch website. The second ad analyzed is an ad for a Rolex Watch in Outside Magazine, which displays a man who is in his 50s, wearing a Rolex Watch. There are two parts of the Rolex Watch ad: the main color of the upper five  sixths is dark colored and the bottom is dark green. In the above five sixths of the ad, the color gradually fades from the four corners to the words on the upper left. On the upper left, there are seven rows of words: the first six rows are the interview of the man, and the last row is the advertising slogan. The man with short hair folds his arms, smiling, looking towards the le ns camera on the right hand side. He is wearing a gray anorak jacket, and wearing a Rolex Watch on his left hand. Under his right arm there is a coil of blue and white climbing rope. In front of the background, a silver round shaped Rolex Watch is on the left bottom. The watch links are connected with oblong blocks. There are twelve even numbers that lap around the watchcase, and are separated by inverted triangles. There are sixty minute marks and twelve geometric shapes around the white dial. An inverted triangle is on the top of the middle of the watch; two rectangles mark the quarter of an hour. There are four different shaped hands behind the glass: the hour hand has two bars with an object like a Mercedes–Benz logo on the end of the bars. The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a triangle at the end of the bar. The logo of the watch has two parts: the above is a shape of a golden royal crown, and the bottom is the word â€Å"ROLEX† with white color and Times New Roman font. There is a Rolex logo with several words on the middle upper of the dial, two rows of words just below the center, and two words on the middle bottom. In the lower right of the watch, in front of the dark green background, there are words â€Å"OYSTER PERPERTUAL EXPLORERâ… ¡Ã¢â‚¬  with white color and Arial Unicode MS font. On the right corner, in front of the dark green background, there is a Rolex logo and its website below. On the middle bottom, there are two rows about the product official contact number and sponsoring brands. Although both ads are all about watch, the target market strategies are distinguished. The appeals for the Rolex Watch ad and the Wittnauer Watch ad are logos, ethos and pathos. Both ads use logos, logical evidences to support the value of the products. For example, the Rolex Watch is on the arm of a rugged-looking man, and the Wittnauer Watch is in the hand of a sexy beautiful model. Equally important, in the Rolex Watch ad and the Wittnauer Watch ad, the watch is on the left because English is read from left to right, so the watch is the first thing that the reader sees. Likewise, the two ads use  ethos to emphasize the characters of the products to obtain the trustworthiness from readers. For instance, the model of the Rolex Watch ad is a sports star that has a high status in the adventure world. His name is Ed Viesturs, a famous high–altitude mountaineer who achieves marvelous achievements. The model has a high status in the adventure world. It indicates that the Rolex Watch is so famous that well–known people support it as well. People who like adventure will be attracted by this ad because of him. The Wittnauer Watch ad provides a famous brand as well. There are two well known jewelry companies’ names that appear in the ad, Zales and Gordon’s Jewelers. They are the sellers of the diamond–shaped watch. This improves the market value of the Wittnauer Watch. Both of the ads use a famous person or brand to appeal credibility to readers. Furthermore, both the Wittnauer Watch ad and the Rolex Watch ad have pathos. In the Rolex Watch ad, the word â€Å"Rolex, a crown for every achievement† appears after the introduction of the model. This attracts people who are successful or want to be an achievement because it makes a belief for readers, and makes people feel happy and proud when they are imaging having this product. Similarly, the Wittnauer Watch ad is favored by women because the surface of it is full of diamonds, which makes the watch look more glorious. Compared with the Rolex Watch ad and the Wittnauer Watch ad, both of them appeal to readers by logos, ethos and pathos. After analyzing the target audiences for both ads, the advertisers tried to persuade their target viewers by the angle of vision. In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full  of experienc es. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word â€Å"Into the Night† beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope under the male model’s right arm helps to indicate the model as a mountaineer. Overall, the angles of vision of these two ads use the watch impression, selected models, property, and background to convince their potential customers. In conclusion, advertisers use many strategies to attract their target audience. They are very intelligent that they can take a simple product and turn it into the perfect thing for a certain group of consumers. Using angle of vision and Aristotelian Appeals of logos, ethos and pathos, advertisers to convince audiences their products will make them glamorous, athletic or successful. These advertisements are very attractive, but consumers should not just believe the advertisers because ad is a persuasive tool that it only shows their target audience the impressive parts of products. Consumers should concern more about the reality that whether these products are worth to purchase. They must consider the facts.

Technology and the Future of Work :: Robotics Technology Electronics Essays

Technology and the Future of Work Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal salvation in the heavenly kingdom. In the modern age, the idea of a future technological utopia has served as the guiding light of industrial society. For more than a century utopian dreamers and men and women of science and letters have looked for a future world where machines would replace human labour, creating a near workerless society of abundance and leisure. (J Rifkin 1995 p.42) This paper will consider developments in technology, robotics, electronic miniaturisation, digitisation and information technology with its social implications for human values and the future of work. It will argue that we have entered post modernity or post Fordism, a new age technological revolution, which profoundly effects social structure and values. Some issues that will be addressed are: elimination of work in the traditional sense, longevity, early retirement, the elimination of cash, the restructuring of education, industry and a movement to global politics, economics and world government. In particular this paper will suggest that the Christian Judao work ethic with society's goals of full employment in the traditional sense is no longer appropriate, necessary or even possible in the near future, and that the definition of work needs to be far more liberal. It argues that as a post market era approaches, that both government and society will need to recognise the effects of new technology on social structure and re-distribute resources, there will need to be rapid development of policies to assist appropriate social adjustments if extreme social unrest, inequity, trauma and possible civil disruption is to be avoided. Yonedji Masuda (1983) suggests we are moving from an industrial society to an information society and maintains that a social revolution is taking place. He suggests that we have two choices ‘Computopia' or an ‘Automated State', a controlled society. He believes that if we choose the former, the door to a society filled with boundless possibilities will open; but if the latter, our future society will become a forbidding and a horrible age. He optimistically predicts our new future society will be ‘computopia' which he describes as exhibiting information values where individuals will develop their cognitive creative abilities and citizens and communities will participate voluntarily in shared goals and ideas. Barry Jones (1990) says we are passing through a post-service revolution into a post- service society - which could be a golden age of leisure and personal

Sending People Into Space

The history of sending people to the space is quite long. The first trip to the space was in 1961 by the Soviet Union during the cool war with the United States. It was an important event in the human history. However, since then sending people to the space become more and more for many reasons, such as research discover the space, espionage, and in the last 10 years for tourism too, so lots of money are spending in this field of sciences; which is not useful in some people's opinion and they think the money should divert to worthwhile causes such as reducing world hunger. This essay explores both sides of the argument advantages and disadvantages. There are a number of arguments in favour of sending people to the space. Firstly, discover the space which is very important to understand the space movement and predict any problems in the future, which would give people more time to find solution. For example, three weeks ago in the South America the space scientists predicted the hurricane before long time ,so the governments of Mexico and the USA control it, and the number of people who died or injured were a few. Secondly, exploration of space allowing people to know more about the weather, plants, moon, sun and our solar system, last week a planet of our solar system was discovered in the USA by a space scientist. Thirdly, there is no doubt that sending people with their technology improved our communication; it is easier now to exchange the information than before. For example, international call, the internet and satellites. Finally, many things which often help to improve our lives were developed by space scientists. For example, drugs, human researches, and materials â€Å"Teflon†. On the other hand, sending people to the space has also number of disadvantages. The first is that the majority of governments send people to the space for undeclared purpose which is espionage. Also they do not share the information with others. As a result each country sends their own, which means spend more money in situation they can share together. Moreover, in the recent year some companies started to attract rich people to go to the space, which costs lots of money. For example, Dennis Tito from the USA, who went with NASA for 8 days to the space and his trip cost  £14m. In conclusion, sending people to the space is necessary for both the governments and people; it will help and improve our lives in many ways. However, they have to work together in this field to reduce the number of money which is spending in their research.

Socioeconomic Status And Class Based Societies - 1825 Words

The Consequences of Socioeconomic Status and Class Based Societies Dainer-Best The Consequences of Socioeconomic Status and Class Based Societies Many questions have risen in this day and age in which ones wealth can greatly effect almost every aspect of their lives. There has been much controversy as to whether the recognition of socioeconomic classes are for the benefit of society as a whole. Socioeconomic class is defined as some combination of occupation, education, and income level (Heimer 802). A good society consists of equality, support for the government, educated individuals, better living conditions, and low crime rates. As research will show, socioeconomic classes contribute to social inequality, lower support for the government, subpar education levels, income insecurity for some classes, lower living conditions, trouble transitioning into adulthood, and higher crime rates. Therefore, socioeconomic classes are a detriment to society and do more harm than good for the people. Social Inequality A society is benefitted by equality because when people are equal, nobody has unfair advantages. Equality provides people from all backgrounds the opportunity to follow their dreams without limits and add in a larger way to society as a whole. Meanwhile, as inequality rises, so does the prevalence of poor educational attainment, high crime rates and mental health problems (Andersen 283). Socioeconomic classes often create inequality and therefore have a negativeShow MoreRelatedSocioeconomic Inequality Of The United States882 Words   |  4 Pagescontinuously noticed in society. Those who live in poverty experience worse health care, education, social status, and wages than the upper class. I believe socioeconomic status serves a large role in whether an individual is likely to experience poor health. 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